Pip Award - 1P - Pip Award
The White Cell
Kristina Marshall, Maria David, Luke Cripps
The White Cell is an art installation that allows those affected by blood cancer to let out their hidden thoughts and see how the ELF Mind and Body Service is able to support them. CHALLENGE We understand that people affected by blood cancer may be isolated in a number of ways – from complex treatment pathways that require patients to be isolated in hospital for a significant period of time, to the long wait for a call about a stem cell match that may never come. Our aim is to make sure that people affected by blood cancer realise that they are not alone and that the ELF Mind and Body Service is here to support them. SOLUTION The White Cell is an art installation that aims to give people affected by blood cancer a voice to share their hidden thoughts by writing these on the walls of the installation. During the National Blood Cancer Awareness Month, four individual white cells will be placed in train stations across London (Waterloo, Liverpool Street, Paddington and Kings Cross) where millions of people will cross their paths everyday. The cells will light up to highlight the psychological impact of blood cancer to the public, and symbolise the release of the imprisoned thoughts. On the seventh day, we will bring the white cells out of their isolation. The cells will all be brought together in Trafalgar Square and turned red. These will no longer show the hidden thoughts, but act as beacons and show patient testimonials around how the ELF Mind and Body service has helped people isolated by blood cancer. Throughout the installation, we will encourage people to share images of the white cells on various social media channels (Facebook, Twitter and Instagram) under the #turnitred to raise awareness and public donations. We will also ask for testimonials from people who have been helped by the ELF Mind and Body Service so these can be used on the seventh day of the installation. Through capture across various media channels, the installation will spread hope to all those affected by blood cancer and raise public awareness of the disease. This installation and the stories captured will form the basis of future patient support materials and public awareness activities. Ultimately, The White Cell allows those affected by blood cancer to let out their hidden thoughts and see how ELF will be there to support anyone in need. References for video: Footage from YouTube.
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